Show the whole piece
A full front view gives the eye a reliable starting point. Keep the hem and sleeve ends visible, and avoid cropping away the very features that define the shape. A back view can answer different questions about seams, volume and length. Neither should be replaced by several nearly identical close-ups.
Use detail with purpose
A close view is most useful when it shows construction, texture or a fastening that cannot be understood at a distance. Label what the image explains. A dramatic shadow may look interesting while making a pocket impossible to see, so compare the image with its practical role before selecting it.
Keep colour honest
Lighting, processing and screens all affect appearance. Use a consistent approach and avoid edits that deliberately change the product's shade or fabric character. If an item is photographed in several lights, explain the difference rather than allowing the set to suggest several unrelated colours.
Separate mood from information
A campaign photograph and a product photograph have different jobs. Both can belong in a collection, but one should not be asked to prove what only the other shows. For this demonstration, original photographs remain a required production input; empty media roles do not establish visual acceptance.
