Studio
The fitting-room notebook
A good fitting note describes what happens when a person moves. It is more useful than calling a garment flattering and leaving the reason unexplained.
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Studio
Practical observations from the Veld & Fold notebook.
Studio
What makes a fitting space welcoming
A good fitting space helps someone make a decision at their own pace. Its most useful details are often practical and easy to overlook.
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Studio
Photographing clothes without hiding their shape
A useful product image explains the garment. Mood can add context, but it should not conceal the details someone needs to understand before choosing a size.
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Studio
From a colour study to an outfit
A colour study is a question on a page. Turning it into clothing means checking how those colours behave at different scales and on different surfaces.
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Studio
Making room for another point of view
Creative work improves when feedback describes what someone sees and needs. Agreement is not the only useful outcome of a conversation.
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Studio
Taking stock at the studio table
An end-of-season review is most useful when it turns observations into a short list of actions. Begin with the items and notes, not a polished story about them.
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