Materials
Questions before an environmental claim
Precise language matters when talking about clothing and the environment. A broad promise can hide the very details someone needs to make an informed choice.
Read the storyVeld & Fold
The notebook
Archive page 2 of 4.
Wardrobe
The first cool morning
The change of season often arrives before a whole wardrobe needs to change. A few adjustments can make familiar pieces useful for longer.
Read the story
Wardrobe
Four ways to use one bright colour
A bright colour can be a small punctuation mark or the main event. Change its scale before deciding it does not belong in your wardrobe.
Read the story
Studio
What makes a fitting space welcoming
A good fitting space helps someone make a decision at their own pace. Its most useful details are often practical and easy to overlook.
Read the story
Wardrobe
An occasion outfit with familiar pieces
Before looking for a special outfit, look for the piece you already feel good in. Familiarity can be the strongest starting point for an unfamiliar occasion.
Read the story
Studio
Photographing clothes without hiding their shape
A useful product image explains the garment. Mood can add context, but it should not conceal the details someone needs to understand before choosing a size.
Read the story
Wardrobe
Quiet colour, interesting texture
A restrained palette does not have to feel flat. Surface, weight and proportion can create variation while the colours stay close together.
Read the story